Privacy Policy

The website (the “Site”) is owned by 5pm Limited (“5pm”). 5pm is committed to protecting the privacy of anyone who uses the Site and to complying with the Data Protection Act 1998. Subject to the provisions of this privacy policy, any personal information provided by you will be treated as confidential by 5pm; except: a – where you have registered through a co-partner of 5pm in which case any personal information will be shared with them, b – should you be in breach of contract with one of our offer providers, for example, failing to honour a cheque or making a fraudulent credit card payment.

This privacy policy only relates to the Site and does not extend to your use of the Internet outside of the Site, in particular, this privacy policy does not relate to any sites which you may link to using the hypertext connections within the Site. 5pm reserves the right to modify this privacy policy at anytime and will notify guests of such amendments through the Site. 5pm collects information from Site guests in order to help 5pm provide a high quality service and to ensure that the Site is both appealing and informative. In order to operate the service booking information will be supplied to participating offer providers.

Information which you supply may also be used by 5pm to compile profiles of user preferences and needs. By using the Site you consent to such use. 5pm may send you information and in addition, if you have consented, may pass your details to carefully selected third parties who may from time to time send you information on products and services that may be of interest to you. If at any time you wish to change your subscriber details, please log into myguest account or if you would like further details about the data 5pm has compiled about you, contact

5pm is registered with The Data Protection Agency Z4854664

How to control and delete cookies

5pm will not use cookies to collect personally identifiable information about you. If you wish to restrict or block the cookies which are set by 5pm, you can do this through your browser settings. The Help function within your browser should have instructions on how to do this.

You may wish to visit which contains comprehensive information on how to do this on a wide variety of browsers.

Restricting cookies may impact on the functionality of the 5pm website.

List of cookies used on 5pm

Below is a list of all cookies used on the 5pm site and what they are used for.

ASP.NET_SessionId – A Session Cookie which is set automatically by the servers. The information stored is anonymous and cannot be used to identify you personally.

Defaulttown – Used to store the last town you searched on to allow us to make it the default on your next search.

Third-party cookies

Google Analytics – 5pm uses Google Analytics, a web analytics service provided by Google, Inc. Google Analytics sets a cookie in order to evaluate your use of the 5pm website and compile reports for us on activity on the site. The information stored is anonymous and cannot be used to identify you personally.

How to reject or delete this cookie –

Google Website Optimiser – 5pm uses Google Website Optimiser to help us improve the website for our users. This can involve displaying alternate layouts to different users, the cookie records which layout you see, but does not identify you personally.

Google Remarketing – We use Google AdWords Remarketing to advertise across the Internet, in particular on the Google Display Network.

AdWords remarketing will display ads to you based on what parts of the website you have viewed by placing a cookie on your web browser.

This cookie does not in any way identify you or give access to your computer or mobile device.

The cookie is used to indicate to other websites that “This person visited a particular page, so show them ads relating to that page.”

Google AdWords Remarketing allows us to tailor our marketing to better suit your needs and only display ads that are relevant to you.

If you do not wish to see ads from you can opt out in several ways:
1. Opt out of Google’s use of cookies by visiting Google’s Ads Settings.
2. Opt out of a third-party vendor’s use of cookies by visiting the Network Advertising Initiative opt-out page.

Social Sharing Tools

On various pages 5pm allow you to share information with a number of popular social networks. These sites may set a cookie when you are also logged in to their service. 5pm does not control the setting of these cookies and you should check the relevant third party website for more information about these.

Google+ Buttons, Facebook Like Buttons, Tweet This Buttons – When you share a page or deal with a social media button, the social network that created the button will record that you have done this.

Facebook Connect – If you connect your 5pm account with Facebook, Facebook will record this.